The product is typically a two-step system, consisting of a straightening cream (also known as a relaxer) and a neutralizer cream. The chemicals in the straightening cream work by breaking the hair's natural bonds, allowing the hair to be re-formed into a straight shape. The neutralizer then locks the hair into this new straight configuration.

Key Features and Claims

Long-Lasting Results: The product promises long-lasting, straight, and smooth hair.

Frizz Control: It is designed to effectively tame unruly hair and reduce frizz and flyaways.

Salon-Quality at Home: BC+ markets the product as a way to achieve professional-quality straightening results without the high cost of a salon treatment.

Conditioning Agents: The formula is said to be enriched with conditioning agents to minimize damage and maintain hair health and shine during the chemical process