Clear Ice Cool Menthol Anti-Dandruff Shampoo is a popular hair care product known for its dandruff-fighting and refreshing properties. Its main goal is to provide a comprehensive solution for a healthy and clean scalp.

Anti-Dandruff Action: The shampoo is formulated with "Triple Anti-Dandruff Technology," which includes ingredients like Zinc Pyrithione, Niacinamide (Vitamin B3), and amino acids. This technology works to remove existing dandruff flakes, resist their return, and prevent future occurrences. It's designed to activate the scalp's natural defense to combat dandruff-causing bacteria.

Cooling and Refreshing Sensation: A key feature of this shampoo is the invigorating, "ice cool" feeling it provides. This is achieved through the inclusion of menthol and lime extract. The menthol helps to soothe an itchy scalp and remove excess oil and grease, while the lime provides a refreshing scent and a deep-cleansing effect. This makes it particularly appealing for people with an oily scalp or those who exercise and want to feel extra clean and fresh.

Key Ingredients: Beyond the anti-dandruff technology, the formula also contains other beneficial ingredients such as Glycerin and Lactic Acid, which act as moisturizers and exfoliants, respectively, to help maintain a healthy scalp environment.

Target Audience: While it can be used by anyone, it's often marketed towards individuals who experience a greasy or itchy scalp, especially after physical activity. It's also available in variants specifically for men and women, though the core formula and benefits are similar.

Benefits: The main benefits include a reduction in visible dandruff flakes with regular use, relief from scalp itchiness, and a lasting feeling of freshness and cleanliness