Multi-action Bristle Design: The brush head typically has multi-level bristles to effectively remove plaque and reach deep between teeth.

Whitening Cups and Polishing Bristles: The "White" or "Optic White" variant specifically features polishing bristles and rubber "whitening cups" that are designed to hold toothpaste and gently polish away surface stains, helping to whiten teeth.

Tongue and Cheek Cleaner: On the back of the brush head, there's a textured rubber cleaner. This is a defining feature of the 360 line and is meant to remove odor-causing bacteria from your tongue and cheeks, contributing to fresher breath.

Ergonomic Handle: The handle is designed with comfortable, rubberized grips to provide better control and prevent slippage while brushing.

Bristle Firmness: The Colgate 360 White toothbrush is available in different bristle firmness levels, but the "soft" bristle version is very common and is gentle on gums and suitable for those with sensitive teeth.