Colgate Advanced White is a popular toothpaste line that focuses on teeth whitening in addition to the standard benefits of toothpaste. It's often formulated with "micro-cleansing crystals" or other abrasive ingredients to help polish away surface stains. Many versions also contain fluoride to help prevent cavities.

Key Features and Benefits (based on various product descriptions):

Whitening: The primary selling point is its ability to remove surface stains and whiten teeth. Some product descriptions claim to whiten teeth in as little as 10 to 14 days with twice-daily brushing. Some formulas may also contain hydrogen peroxide for deeper whitening.

Enamel-safe: The formulations are generally designed to be safe for daily use and to protect tooth enamel.

Other Oral Health Benefits: Like other Colgate toothpastes, it is designed to fight cavities, remove plaque, and freshen breath.

Ingredients:

While formulations can vary by region and specific product (e.g., "Advanced White" vs. "Optic White Advanced"), common ingredients often include:

Active Ingredient: Sodium Monofluorophosphate or Stannous Fluoride (for anticavity and other benefits).

Whitening Agents: Hydrogen Peroxide, or other abrasives like Hydrated Silica and Calcium Pyrophosphate to polish and remove stains.

Other Ingredients: Water, glycerin, flavorings, sodium lauryl sulfate (a foaming agent), and various other stabilizers and preservatives.

Consumer Reviews:

Reviews for Colgate Advanced White toothpaste are generally mixed. Many users report that it effectively cleans their teeth and leaves their mouth feeling fresh. Some users have also noticed a visible difference in the whiteness of their teeth, while others feel the whitening effect is not as dramatic as they hoped.

Some users, particularly with more sensitive mouths, have reported experiencing irritation, such as mouth sores or increased tooth sensitivity, with some formulas. It's important to be aware of the ingredients and stop use if any adverse reactions occur.

Note: The specific 150ml size may not be available in all regions. Product names, packaging, and formulas can also vary globally. Prices can fluctuate depending on the retailer and location.