Colgate offers several toothpaste products in a 100ml pump format under the "Max White" line. The key features and benefits of these products generally include:

Key Features:

Whitening Formula: The toothpaste is formulated to whiten teeth by removing surface stains. Some variations, like "Max White Luminous," claim to remove up to 100% of surface stains when used twice daily.

"SmartFoam" System: Many of the Max White pump toothpastes utilize a "SmartFoam" system that works to clean and whiten teeth, even in hard-to-reach areas and in between teeth.

Enamel-Friendly: The formulas are designed to be safe for daily use and are gentle on tooth enamel.

Fluoride Protection: They contain sodium fluoride (typically 1450ppm F⁻) to help strengthen teeth and protect against cavities.

Pump Dispenser: The 100ml pump packaging is designed for easy, mess-free dispensing.

Ingredients:

Common ingredients found in these products include:

Aqua (Water)

Sorbitol

Hydrated Silica

PEG-12

Tetrapotassium Pyrophosphate

Sodium Lauryl Sulfate (SLS)

Sodium Fluoride

Usage Instructions:

Adults and children 12 years of age and older: Apply at least a 1-inch strip of product onto your toothbrush. Brush teeth thoroughly for at least 2 minutes, twice a day (morning and evening), or as recommended by a dentist. Do not swallow.

Children under 12 years of age: Consult a dentist.

Not for use of children under 7 years old.

Note: The specific product name might vary slightly (e.g., "Max White Luminous," "Max White Mint"), but the general characteristics and benefits are consistent across the 100ml pump format. It's always a good idea to check the specific packaging for the exact ingredients and usage instructions for the particular product you have.