Product: Colgate Advanced White Toothpaste.

Packaging: It comes in a pump dispenser, which is often seen as a more hygienic and convenient alternative to a traditional squeeze tube.

Size: 100ml.

Primary Benefit: Whitening. It is formulated with "micro-cleansing crystals" that are designed to gently polish and remove surface stains to reveal a whiter smile. Colgate claims it can make teeth whiter in as little as 10 days of twice-daily use.

Other Benefis: In addition to whitening, this toothpaste also provides other common oral care benefits, including fighting cavities, removing plaque, and freshening breath. It is also designed to be enamel-safe for daily use.