Deep Cleaning Formula: The toothpaste is formulated with a rich, dense foam and contains microparticles (hydrated silica) that are designed to clean deep in hard-to-reach places. This helps to effectively remove plaque and stains, giving a feeling of a professional-level clean.

Whole Mouth Protection: Like other products in the Colgate Total line, it fights bacteria on the teeth, tongue, cheeks, and gums. This comprehensive approach helps to prevent a variety of oral health issues.

12-Hour Antibacterial Defense: The formula provides 12 hours of long-lasting antibacterial protection. This helps to prevent plaque, tartar, cavities, gingivitis, and bad breath.

Multi-Benefit Formula: In addition to its deep cleaning and antibacterial properties, this toothpaste also provides a number of other benefits, including: