Denim After Shave, launched in 1976, is a classic men's fragrance known for its woody and aromatic scent. The 100ml aftershave is still produced and sold today, with its formula having been updated over the years.

The fragrance notes for the original Denim After Shave are described as:

Top notes: Bergamot, Clary Sage, and Petitgrain

Middle note: Olibanum

Base notes: Amber, Vetiver, and Cedar

The Denim brand also released a specific fragrance called "Denim 1976" in 2016 to celebrate the 40th anniversary of the original. This fragrance has a different note profile, described as a woody chypre with top notes of bergamot, aldehydes, and green notes; middle notes of lavender and jasmine; and base notes of oakmoss, leather, and patchouli.