Key Features and Benefits:

Vibrant Color Protection: The main purpose of this shampoo is to help prolong the vibrancy of hair color. When used with the matching conditioner, it is formulated to help maintain color for an extended period, in some cases up to 8 weeks or 40 washes.

Nutritive Solutions Formula: The shampoo is part of Dove's Nutritive Solutions line, which is designed to provide comprehensive care. It uses gentle and nourishing ingredients to cleanse the hair without stripping away color.

Sulfate-Free System: The product is often formulated as part of a sulfate-free system (shampoo and conditioner), which is beneficial for color-treated hair as sulfates can be harsh and cause color to fade more quickly.

Progressive Nourishment: It's designed to progressively nourish the hair with each wash, leaving it feeling softer, smoother, and healthier over time.

Suitable for Daily Use: The gentle formula makes it suitable for daily use, allowing you to maintain your hair care routine without compromising your color.

Pleasant Scent: Like many Dove products, it has a pleasant and light fragrance.