Key Features and Benefits:

Reduces Hair Fall: The primary benefit of this shampoo is its ability to reduce hair fall by up to 98% (based on lab tests). It works by strengthening fragile and weak hair strands to minimize breakage.

Nutrilock Actives: The shampoo's formula is enriched with what Dove calls "Nutrilock actives." These actives are designed to deeply nourish the hair from the root to the tip, helping to fortify the hair fiber and provide both instant and long-term results.

Gentle and Nourishing: The formula is gentle enough for everyday use and works to moisturize and nourish the hair, leaving it feeling soft, smooth, and looking visibly fuller.

Suitable for Men and Women: The product is marketed for both men and women who are experiencing hair fall due to breakage.

Part of a System: For best results, it is recommended to use the shampoo in conjunction with the Dove Hair Fall Rescue Conditioner.