Key Features and Benefits:

Deep Repair for Damaged Hair: The primary purpose of this shampoo is to help repair and restore the health of hair that has been damaged by heat styling, chemical treatments, or daily wear and tear.

Nutri-Keratin Repair Actives: The formula is enriched with what Dove calls "Nutri-Keratin Repair Actives" or "Bio-Protein Care." These ingredients are formulated to work on a molecular level, helping to strengthen hair fibers and fill in gaps in the hair's structure.

Strengthens and Reduces Breakage: By helping to reinforce the hair's resilience, the shampoo reduces breakage and the appearance of split ends.

Progressive Nourishment: When used as part of a system with the matching conditioner, the shampoo is designed to provide continuous nourishment, making hair healthier with every wash and helping to protect it from future damage.

Visibly Repairs: The product claims to visibly repair and restore the healthy look and feel of dry, damaged hair, leaving it softer, smoother, and more manageable.

Suitable for All Hair Types: While it's specifically for damaged hair, its gentle formula is suitable for a wide range of hair types, including color-treated hair.