Target Audience: This shampoo is specifically formulated for "aging hair," which is hair that may be becoming thinner, weaker, or more brittle over time.

Key Benefits: The product is marketed to provide the following benefits:

Restores Fullness and Strength: It's designed to nourish hair from within to help it appear thicker and fuller.

Reduces Breakage: The formula aims to make hair up to two times stronger, thus reducing breakage.

Deep Moisturisation: It contains a "MicroMoisture Serum" to moisturize hair from deep within the strands, leaving it softer and smoother.

Ingredients: While the full list of ingredients is long, key components include water, sodium laureth sulfate, cocamidopropyl betaine, glycerin, and a MicroMoisture Serum. It's also often mentioned as a part of Dove's Nutritive Solutions line.