Product Type: It's an aerosol spray starch. Unlike traditional powdered or liquid starch that needs to be mixed with water and soaked, this product is ready to use. You simply spray it onto the fabric before ironing.

Purpose: The primary function is to stiffen fabrics and remove wrinkles. When used during ironing, the starch helps the iron glide smoothly, makes creases sharper, and gives garments a firm, polished look, similar to what you might get from a dry cleaner. It's commonly used on items like shirt collars and cuffs, linen, and cotton.

The "Purple" Variant: The purple can is often associated with a "heavy" or "double" starch formula. This means it provides a stiffer finish than the standard or "speed" starch. This is particularly useful for:

Crafting projects, such as quilting, where you need a very firm fabric.

Giving a sharp, crisp finish to heavier fabrics like denim or canvas.