Based on the information available, here's what can be said about the products you listed:

Vicks VapoRub: This is a very well-known, over-the-counter medicated ointment used to temporarily relieve coughs, and minor aches and pains in muscles and joints. Its active ingredients are typically camphor, eucalyptus oil, and menthol, which provide a soothing, vaporous sensation. It is applied to the chest, throat, and back for cough relief, and to affected areas for muscle pain. It should not be used on children under two years old or heated.

Floro Balm: This appears to be a similar type of balm. A product called Floro Balm from a company named Florex Pharma lists its ingredients as camphor, menthol, and eucalyptus oil. This suggests it's a topical ointment for purposes similar to Vicks. Other products with "Floro Balm" in the name may have different purposes, such as an aromatherapy balm or a cosmetic balm.

Serne Vaporun: This is another product, likely a topical ointment, with ingredients similar to Vicks. It is described as a "purely herbal preparation" for fast relief from congestion, cough, cold, flu, and headaches. Its ingredients include camphor, menthol, eucalyptus oil, and pine wood oil. It is recommended for steam inhalation and for rubbing on the neck, chest, and back.

It seems that "Floro Balm" and "Serne Vaporun" are products that serve a similar purpose to "Vicks VapoRub," likely being regional or generic alternatives with similar active ingredients.