The "Gatsby Hair Wax Mat and Hard" in the gray container is a popular styling product from the Gatsby Moving Rubber series. It's designed to create specific hairstyles with a strong hold and a non-shiny finish.

Product Overview

Type: This is a water-based hair wax. It is formulated to be easily washed out with regular shampoo, which is a significant convenience compared to oil-based pomades.

Name and Purpose: The name "Mat and Hard" clearly defines its key features:

Matte Finish: Unlike other Gatsby waxes that provide a shine, this product gives your hair a natural, non-glossy, or "matte" finish. This is ideal for styles that are meant to look effortless and un-styled.

Hard Hold: It provides a firm, long-lasting hold. This "setting power" is often rated high (e.g., a level 4 or 5) within the Gatsby line, making it suitable for holding hairstyles in place all day.

Key Technology: Like other products in the Moving Rubber series, it is formulated with a "smoothing polymer" and is designed to have a "moveable texture." This means you can easily reshape your hair throughout the day without it becoming stiff or losing its hold.

Target Hairstyle: This wax is specifically designed for creating voluminous hairstyles with a messy, textured, and detailed expression. It is perfect for styles that require a lot of lift and definition, such as a side-blow, voluminous quiff, or a rugged, layered look.

Scent: It typically has a mild, fresh citrus fragrance that is not overpowering and will not clash with your cologne.