For Sensitive Skin: The primary purpose of this gel is to protect and soothe sensitive skin. It is formulated to be non-irritating, reducing the risk of razor burn, nicks, and cuts.

"Cool" Sensation: The "Cool" in the name refers to a refreshing and cooling sensation it provides upon application. This is typically achieved with ingredients like menthol, which helps to soothe the skin and reduce the burning or itching feeling that can occur after shaving.

Rich Lather: The gel transforms into a thick, creamy, and rich lather upon contact with water. This lather is essential for lifting the beard hair, making it easier to cut, and creating a protective layer between the razor and your skin.

Lubrication and Glide: It contains lubricating ingredients that ensure the razor glides smoothly over the skin's surface. This minimizes friction and helps prevent irritation, providing a comfortable and close shave.