Herbal Formula: The toothpaste is known for its blend of natural ingredients, primarily clove, aloe vera, and guava leaf. This combination is rooted in traditional herbal remedies for oral care.

Clove: Clove is a key ingredient and is known for its anti-bacterial and antiseptic properties. It helps to combat germs that cause bad breath and dental plaque, and is also used for its pain-relieving qualities for toothaches.

Aloe Vera: Aloe vera is included for its soothing and healing properties, which can help reduce gum inflammation and promote overall gum health.

Guava Leaf: Guava leaf extract is known for its effectiveness against bacteria and is believed to help in maintaining oral hygiene, reducing plaque formation, and controlling bad breath.

Teeth Whitening: The concentrated formula is often marketed as being highly effective at removing stains caused by things like tea, coffee, and cigarettes, which helps to whiten teeth over time.

Concentrated and Economical: The toothpaste has a concentrated formula, meaning a small, pea-sized amount is sufficient for each brushing. This makes the 100g tube or jar last for a long time.

Fluoride-Free: The product is often noted as being a fluoride-free alternative for those who prefer natural ingredients in their oral care.

Traditional Taste: The flavor is often described as a strong herbal or camphor taste, which may be different from standard minty toothpastes.