Key Features and Benefits:

Fragrance: The "purple" color signifies a soothing scent. This variant is infused with a proprietary blend of aromas called Natural Calm™, which often includes a delicate mix of lavender and chamomile. These scents are known for their calming and relaxing properties.

Moisture Absorption: The powder is formulated to absorb excess moisture from the skin, which helps to prevent friction and keep the baby's skin feeling dry, soft, and comfortable throughout the night.

Gentle and Hypoallergenic: Like other Johnson's baby powders, this product is clinically proven to be mild and gentle on delicate skin. It is also hypoallergenic and dermatologically tested.

Formula: Depending on the region, the product may be based on either talc or cornstarch. The cornstarch-based formula is plant-derived and designed to be highly effective at absorbing moisture.

Part of a Routine: Johnson's markets this powder as part of a 3-step routine (warm bath, gentle massage, and quiet time with the powder) which is clinically proven to help babies fall asleep faster and stay asleep longer.

Packaging: The 100g size is a convenient, smaller bottle that is easy to handle and suitable for travel or for a trial.