Here's a breakdown of the key information about this product:

Shade Name: Medium Matt Blonde. The number "7.19" refers to the color's level and tone:

7: Indicates a "Medium Blonde" color level.

.1: The primary tone is "Ash," which is a cool tone.

.9: The secondary tone is "Anti-Red" or "Green," which helps to neutralize any red or brassy undertones. This combination results in a beautiful, muted blonde without warmth.

Note: Some updated Keune product names may refer to this as "Medium Ash Green Blonde" to be more explicit about the toning properties.

Product Features:

Permanent Color: Provides long-lasting, vibrant color.

100% Grey Coverage: Formulated to cover gray hair completely when mixed and applied correctly.

Triple Color Protection: Keune's Tinta Color is known for this technology, which includes:

Silk Protein: Repairs and nourishes damaged hair, leaving it soft, smooth, and shiny.

Solamer UV Protector: Shields hair from UV rays to prevent color fading.

LP 300 Color Stabilizer: This ingredient helps the color pigments bind to the hair structure, ensuring a more durable and long-lasting result.