Khubsurat: This is the brand name. "Khubsurat" is a Urdu/Hindi word meaning "beautiful." The brand likely markets a range of beauty and skincare products.

Multani Mitti: This is the primary ingredient. Multani Mitti is a type of clay, or Fuller's Earth, that is widely used in South Asia for its skincare benefits. It's known for its ability to absorb excess oil, deeply cleanse pores, and help with issues like acne and blemishes.

Gatha Box: This refers to the packaging. "Gatha" might be a local term for a specific type of packaging, possibly a small, compact box.