Kiss Beauty: This would be the brand name. Kiss Beauty is an affordable cosmetics brand popular in many international markets, particularly in Asia.
Primer: This specifies the product type. A primer is a makeup product applied to the face before foundation. It creates a smooth, even base for makeup, helps it last longer, and can address specific skin concerns.
Blue Hydrate: This is the key feature and selling point. The "Hydrate" part indicates the primer is formulated to provide moisture to the skin, making it suitable for people with dry or dehydrated skin. The "Blue" is an interesting descriptor for a primer. In cosmetics, a blue or blue-tinted product is often used for color correction. A blue-tinted primer can:
Counteract sallowness or yellow undertones in the skin, especially for those with fair to medium skin tones, to make the complexion look brighter and more balanced.
Provide a subtle cooling sensation upon application.
35ML: This specifies the volume of the product in milliliters. 35ml is a common size for a primer bottle or tube, providing a good amount for regular use.