Dual Protection: It's formulated to provide "Dual Protection" against tooth decay, focusing on both enamel protection and cavity prevention.

Active Fluoride: The toothpaste contains Active Fluoride, which is a safe and recommended ingredient for children's oral health. It works to strengthen the tooth enamel and effectively helps to prevent cavities.

Xylitol: It includes Xylitol, a natural ingredient that is tooth-friendly and enhances the anti-cavity action of fluoride.

Anti-Bacterial Action: The formula helps to fight against bacteria that are a common cause of tooth decay and cavities.

Sugar-Free: The toothpaste is sugar-free, which is an important feature for a children's product to prevent further sugar-related tooth decay.

Gentle on Gums: The formulation is designed to be gentle on a child's gums and teeth.

Less Foam: The low-foaming formula encourages children to brush for longer periods without feeling overwhelmed by too much foam.

Flavor: The orange flavor is a major selling point, as it makes brushing more enjoyable for children.