"Lehar Beauty Cream 24k Gold" is a product that is part of a larger trend of beauty creams, particularly in South Asia, that market themselves on their skin-lightening and anti-aging properties, often using ingredients like "24k Gold."

Here's a general description and a breakdown of what such a product typically claims and what you should be aware of:

Primary Claims and Marketing:

Skin Whitening/Brightening: The main promise of these creams is to lighten the complexion, reduce dark spots, freckles, and pigmentation. The "24k Gold" is often marketed as an ingredient that enhances this brightening effect by promoting blood circulation and giving a "golden glow."

Anti-Aging: The gold particles are also claimed to have anti-aging properties. This includes reducing the appearance of fine lines and wrinkles, boosting skin elasticity, and stimulating collagen production.

Moisturizing and Nourishing: The creams are typically formulated with moisturizing agents like glycerin, shea butter, and various oils to keep the skin hydrated and soft.

Instant Glow: Many of these products are designed to provide an immediate radiant and smooth appearance to the skin.