Key Features and Benefits

Toning for Blonde Hair: This is a key benefit. The shampoo's highly pigmented purple formula is designed to neutralize brassy, yellow, and orange tones in blonde, pre-lightened, and silver hair, helping to maintain a cool, bright shade.

Nourishing Formula: It is often infused with ingredients like keratin, purple fig, and iris to nourish and strengthen hair while cleansing.

Sulfate-Free Surfactants: The formula is typically free of sulfated surfactants, which makes it a gentler option that won't strip the hair of its natural oils or color.

Moisturizing: While toning shampoos can sometimes be drying, this OGX product is formulated to be hydrating, leaving the hair feeling soft, shiny, and manageable.

Pleasant Scent: The shampoo often has an invigorating fragrance with notes of blood orange, papaya butter, and coconut milk.