Color: The shade is called "Ashy Dark Blonde" or "Dark Ash Blonde." The "ashy" pigment helps to neutralize unwanted warm, red, or golden tones, resulting in a cooler, more muted blonde.

Performance: This hair dye is known for its high-intensity pigments that provide a long-lasting and vibrant color. It offers 100% gray coverage, making it a reliable option for covering gray hair. The formula is designed to deeply penetrate the hair fiber, sealing in the color for anti-fade protection.

Formula: The Palette Intensive Color Crème line includes a "Triple Care System" with ingredients like Keratin, Panthenol, and Nutri-Oil. These ingredients work to nourish and strengthen the hair during and after the coloring process, helping to leave it feeling soft, shiny, and healthy.