Color: The shade is called "Medium Ash Blonde" (also sometimes listed as "Cool Middle Blonde"). The "ash" component helps to counteract warm tones, resulting in a cooler, more muted blonde shade.

Performance: This hair dye is known for its long-lasting color intensity and provides 100% gray coverage. The formula uses high-intensity pigments that penetrate deep into the hair fiber to seal in the color and protect against fading.

Formula: The Palette Intensive Color Crème line features a "Triple Care System" with ingredients like Keratin, Panthenol, and Nutri-Oil. This system is designed to nourish and strengthen the hair during and after the coloring process, helping to prevent damage and leave hair feeling soft, shiny, and healthy.

Kit Contents: A standard box typically includes a tube of color cream, a bottle of developer lotion, a care mask, a pair of gloves, and an instruction leaflet.

Safety Information: Like all permanent hair dyes, it is essential to perform a patch test 48 hours before use to check for an allergic reaction. The product contains common hair dye ingredients like hydrogen peroxide and various colorants.