Key features of this shampoo include:

Colour Protection: The formula is designed to create a protective layer around the hair strands to help prevent color from fading and to maintain a healthy, radiant shine. Some product descriptions claim it can help lock in color for up to eight weeks.

Pro-V Nutrient Blend: The shampoo is infused with Pantene's Pro-V nutrient blend, which is intended to strengthen hair from the inside out and protect it against styling damage.

Gentle Formula: It is formulated without mineral oils or colorants, making it a gentle option for colored hair. It is also tested by the Swiss Vitamin Institute.

Hair Type: It is specifically for colored and highlighted hair.