Wella Koleston Color Intense 304/1 Medium Ash Brown is a permanent hair color that delivers rich, intense, and long-lasting results. The shade 304/1 is a cool-toned medium brown with strong ash undertones, designed to neutralize unwanted warmth and provide a natural-looking, sophisticated finish.

Key Features:

Permanent formula – Provides full gray coverage and lasting vibrancy.

Cool ash base – Ideal for achieving a neutral, natural brown without brassiness.

Professional quality – Blends Multi-Tone Technology for dimensional color.

With Illumina pigments – Enhances shine and luminosity.

Best for those seeking a cool, ashy medium brown with excellent gray coverage and fade resistance. Suitable for natural levels around a base 6-7.